# Facebook Lead Forms

Running Facebook ads to capture leads? This integration automatically sends those leads into the platform so you can follow up with them via WhatsApp, SMS, or any other connected channel - without lifting a finger.

It works by connecting Facebook Lead Ads to the platform through an automation platform (such as Pabbly, Zapier, or Make). These platforms act as a bridge between Facebook and the platform, passing lead information from one to the other using the API (a way for different software to exchange data automatically).

# Prerequisites

Before you start, make sure you have:

• Facebook Ads Manager access with permission to create Lead Ads.
• An account with an active API key (generate one in Settings > Account - see API Access for details).
• An automation platform account - Pabbly Connect, Zapier, or Make (Integromat). These are no-code tools that connect different apps together. This guide uses Pabbly as the example, but the steps are similar on any platform.
• A contact list in the app where new leads will be added.

# Overview

The integration works in three stages:

1. A prospect fills out your Facebook Lead Form.
2. Your automation platform detects the new lead and sends the information to the platform automatically (using two API calls - automated requests that pass data between systems).
3. The platform creates the contact and adds them to the list you specify.

From there, your campaigns handle the rest - whether that is an AI-powered welcome message, a drip sequence, or a manual follow-up.

# Step 1: Create Your Facebook Lead Form

1. Open Facebook Ads Manager.
2. Create a new campaign with the Leads objective.
3. At the ad level, choose Instant Form as the lead method.
4. Build your form with the fields you need. At minimum, include:
   • First name
   • Phone number (with country code)
   • Optional: Last name, email
5. Publish the ad or save the form as a draft for testing.

# Step 2: Test the Lead Form

Before connecting the automation, submit a test lead:

1. In Ads Manager, go to your Lead Form.
2. Click Preview and fill out the form with test data.
3. Confirm the test lead appears in your Facebook Lead Center (under Publishing Tools on your Facebook Page, or in Ads Manager under “Leads”).

This test entry will be used to set up the field mapping in your automation platform.

# Step 3: Set Up the Automation

# Connect Facebook Lead Ads as the Trigger

1. Log in to your automation platform (Pabbly, Zapier, or Make).
2. Create a new workflow / scenario / zap.
3. Set the trigger to “Facebook Lead Ads - New Lead.”
4. Connect your Facebook account and select the Page and Lead Form.
5. Fetch the test lead to confirm the connection works and to map fields.

# Configure API Call 1: Create Contact

Add an action step with an HTTP / Webhook / API Request. This tells your automation platform to send the lead’s information to the platform:

• Method: POST
• URL: https://api.example.com/v1/contacts?apiKey=YOUR_API_KEY
• Headers:

  Content-Type: application/json
  

• Body (JSON):

  {
    "firstName": "{{first_name}}",
    "lastName": "{{last_name}}",
    "phone": "{{phone_number}}",
    "email": "{{email}}"
  }
  

Replace the {{placeholders}} with the actual field mappings from your trigger step.

POST https://api.example.com/v1/contacts?apiKey=YOUR_API_KEY

{
  "firstName": "Jane",
  "lastName": "Smith",
  "phone": "+15551234567",
  "email": "[email protected]"
}

{
  "id": "abc123xyz",
  "firstName": "Jane",
  "lastName": "Smith",
  "phone": "+15551234567",
  "email": "[email protected]",
  "createdAt": "2026-01-15T10:30:00Z"
}

POST https://api.example.com/v1/lists/LIST_ID/contacts?apiKey=YOUR_API_KEY

{
  "contactId": "abc123xyz"
}